case study

CURATOR

UI design
end-to-end UX
SaaS system design

UI design
end-to-end UX
SaaS system design

UI design
end-to-end UX
SaaS system design

UI design, end-to-end UX, SaaS system design

Project overview

Curator is a SaaS platform for planning and managing digital/hybrid art exhibitions. As UX/UI designer, I led user research, developed IA and end-to-end flows, and delivered wireframes, hi-fi UI, and a multilingual design system (RTL/LTR, WCAG 2.2). The MVP streamlines setup, reduces errors, and enhances the visitor experience.

This project was completed as part of my studies. I developed and designed this end-to-end SaaS platform

2024

Problem

Curatorial work still relies on fragmented, manual workflows. Discovery happens via personal networks and social media; communication is scattered across email and spreadsheets; and limited visualization leads to costly last-minute changes. Content and catalogs are built in non-specialized tools, logistics and loans lack real-time transparency, and with little visitor data or interactivity, teams waste time, make avoidable errors, and deliver inconsistent visitor experiences—especially when running multiple shows in parallel.

Pain points

  • Inefficient Artwork Search and Loan Process
  • Complex Logistics & Space Planning
  • Lack of Centralized Management Tools
  • Overwhelming Communication Workload
  • Barriers to International Collaboration

Goals

Curator unifies every stage of an exhibition in a single interface: artist and artwork selection, 2D/3D space planning, loan and logistics management, content and catalog creation, and real-time analytics—without jumping between spreadsheets, emails, and separate tools.

Design Process

In the design process, I focused on creating complex software with a clean, functional, and intuitive interface. I relied on user research, precise information architecture, and a consistent Design System to reduce friction, simplify decision-making, and turn complex tasks into clear actions.

User Research

I reviewed and analyzed interviews with curators in Israel and abroad, and conducted a semi-structured in-depth interview. I mapped the curatorial workflow end to end—from concept definition through de-installation—and documented tools, work habits, and decision points at each stage. From this synthesis I identified recurring themes, needs, and frustrations, cross-referenced them with personas, and ran a benchmark study to see how existing tools only partially address these problems.

Key Insights

Work relies heavily on manual, fragmented methods: discovery via personal networks/social media and memory; communication scattered across emails and files; and a complex loan process involving insurance/customs and sometimes escorted shipping. Space planning depends on hand sketches or ill-suited software, leading to costly day-of-install changes; accessibility and visitor flow are important yet hard to validate upfront. Content and catalogs require many stakeholders and non-specialized tools; success is gauged mainly by footfall and on-site impressions, with little real-time data. Curators run multiple shows in parallel and struggle with transparency and coordination, face international loan challenges (political/security sensitivities and lack of counter-assets), and ultimately need a single solution that unifies processes, reduces errors, and enables data-driven decisions.

Target market

Curators and gallery/museum managers—alongside artists

Competitors

Collection Management Systems

Measurements and space layout

Documentation and research

Tasks & communication

Uniqueness over competitors

I expanded the research into a market benchmark, mapping the range of existing software and tools—each addressing a specific need. The main conclusion: most competitors offer partial solutions; some focus on collection management, others provide tools for virtual exhibitions or for task and schedule management—but it’s rare to find a holistic solution that brings all stages of curatorial work together in a single system.

Collection Management Systems

Measurements and space layout

Documentation and research

Tasks & communication

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HAVE A PROJECT

IN MIND ?

  • Let's create something amazing together

Get In Touch

Get In Touch

Get In Touch

HAVE A PROJECT

IN MIND ?

  • Let's create something amazing together

Get In Touch

Get In Touch

Get In Touch